How the iPhone Helped out Xavier Buyse
With the news that Google is set to buy Admob things could really get competitive in the mobile ad space, with Google like Xavier Buyse from ADS Media clearly noticing an opportunity which cannot be missed. The emergence of this space is also shown in the growing industry for mobile touch screen devices which ADS Media’s CEO Xavier Buyse will hope continues. Touch screen being synonymous primarily with the iPhone which has outperformed every other phone in the market with its sleek design and intuitive interface. In such a quickly developing industry though there is nothing to say that this trend will carry on as other big players see the opportunity to carve themselves a piece of the action.
Advertising for a long period of time has been comparable to some kind of black art with a far from transparent Return On Investment, and the reason for this is very simple: Clients rarely know for sure who sees their ads, let alone whether the ads influence anyone. Even though companies spend a a huge amount of money every year on marketing, those adverts more often than not end up failing to engage with the consumers who view them. On average, Americans are exposed to to some 3000 basically random sales pitches per day. Two-thirds of people canvassed in a huge market research study said they feel “constantly bombarded” by ads, and many said the ads they are exposed to have little or no relevance to them. It’s no surprise then that so many people hate and ignore adverts, and so many companies feel hesitant about investing in serious campaigns.
The World Wide Web has come to the stage where things are now changing. The capacity to measure the reach of an advertisement simply by counting how many people click on it, and to link advertisements to search-engine results, in massive part pushed Internet advertising to $9.6 billion in 2004, a 33% increase from 2003. Marketing on the phones of today is in for a prosperous future; a fact which has not missed ADS Media’s CEO Xavier Buyse looking ahead to 2014, and the mobile advertising industry is forecast to grow a staggering $2 billion per annum. Mobile advertising has shown some really fantastic growth throughout 2008, and 2009 so far in a space where spending overall is reducing year on year.
