The Salamander Nightcap

BT has launched a new broadband package called the BT Business Total Broadband hub that will enable businesses to provide free or voucher based Wi-Fi connection to their customers.

Bill Murphy, Managing Director of the BT Business, emphasized on the advantages of BT’s latest broadband offering saying that the new package will combine better customer service along with giving businesses a chance to enhance their revenues.

Until this launch, the rather tedious procedure of installing a hotspot has been a major deterrent for prospective customers. However, with BT’s new initiative the public Wi-Fi service scenario is bound to change and a Wi-Fi hotspot may become as a great way of attracting more customers.

BT’s latest product is likely to increase the number of Wi-Fi hotspots that exist in the small-to-medium business sector in the UK. This is being regarded as both an excellent marketing mechanism and a way of improving customer experience for businesses such as restaurants, hotels and dentists. Existing users of BT broadband can run a firmware upgrade on their hub to get the new service running.

BT is confident that there would be no issues such as a connection speed slowdown. This is because BT has ensured that the business traffic will always have a priority over access provided through the Wi-Fi hotspot. This is likely to be a major positive for businesses worried about the impact of the new service on their existing network.

This entry was posted on Monday, February 16th, 2009 at 8:19 am and is filed under Better Technology, Consumers Den, Telecommunication Resources. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.